|Management Team


Richard Rifredi – Co-Founder and CEO

Richard Rifredi – Co-Founder and CEOMr. Rifredi has over 25 years experience identifying new market opportunities and defining products that exceed customer expectations. As a product manager at Apple, Mr. Rifredi wrote product specifications for several award winning Apple PowerBook Computers. As VP and Program General Manager at Firefly Mobile, a mobile virtual network operator (MVNO) for kids, he led the development of over-the-air programming services and content distribution platforms. Prior to Firefly, Mr. Rifredi served as interim CEO for Wheels of Zeus, a location-based services company founded by Steve Wozniak. As a founding team member of Pixo (acquired by Sun Microsystems), Mr. Rifredi served as VP Marketing and Corporate Development and defined the Pixo OS, which was licensed to leading mobile device manufacturers including Apple for the original iPod product line.

In 2001, Mr. Rifredi’s son was born 12 weeks premature and placed on an infant apnea monitor. It was that experience which led to the creation of the BAM Labs Touch-free Life Care Smart Bed System.

Mr. Rifredi has a B.Sc. in Economics and an MBA from Santa Clara University and has held board of director and advisory board seats with several emerging high technology companies in the Silicon Valley.

Steve Young – Co-Founder and CTO

Steve YoungMr. Young is responsible for cofounding and developing the product vision for BAM Labs. In his previous role at Digeo, he served as Vice President of Hardware and Operations and responsible for innovation in engineering and manufacturing to drive the development of Digeo’s consumer products.

Before Digeo, Mr. Young co-founded Cepheid, where, as lead engineering architect, he ran product development from inception through production. While at Cepheid, Mr. Young developed patented DNA analysis instruments to accurately and quickly diagnose dangerous diseases. Cepheid has become an invaluable biological agent detection system for the U.S. Government’s analysis of Anthrax and other biological warfare agents. In 2000, Mr. Young led Cepheid through a successful initial public offering.

His pioneering work in the computer field led to the development of the groundbreaking PowerBook® Duo sub-notebook during his more than ten years at Apple Computer. While there, he managed a team of more than 100 professionals and was responsible for PowerBook Duo’s architecture, engineering and manufacturing. During his tenure, PowerBook won numerous accolades, including Business Week’s prestigious Product of the Year award.

Mr. Young also spent six years at the Robotics Institute at Carnegie Mellon University, where he secured his first patents as a research design engineer. He holds more than 30 patents for advanced electronics systems, DNA analysis techniques, robotic hands and other technologies.

Mr. Young holds a B.S. in Electrical Engineering from Carnegie Mellon University.

Carl Hewitt – Vice President, Engineering

Carl HewittMr. Hewitt has over 20 years of experience developing world-class products in the computer and consumer electronics industry. Prior to joining BAM Labs, Mr. Hewitt was Senior Director of Technology for the Internet Radio division of 3Com. This division was formed after its acquisition of Internet Radio developer Kerbango, where Mr. Hewitt was a co-founder and CTO. At Kerbango, he hired and managed a 35 person engineering team and was responsible for the architectural design of the Linux-based radio software and server-side tuning service for which two patents were issued.

Between 1994-1997, Mr. Hewitt also managed the software engineering teams responsible for Power Computing’s award-winning Macintosh clones as Director of Software Engineering. As primary liaison with Apple Computer, he developed the initial licensing relationship and procedures, which Apple Computer then used with subsequent licensing partners.

Before joining Power Computing, Mr. Hewitt was at Apple Computer for eight years, and led several complex and high-profile software projects at Apple, including the firmware and CPU OS development for the first RISC-based Power Macintosh computer.

Mr. Hewitt holds a B.S. in Computer Engineering from the University of California, Santa Cruz, where he graduated with Honors.

Adam Schader – Chief Operating Officer

Adam SchaderMr. Schader has over 16 years of Accounting and Finance experience with public software and hardware companies. Prior to joining BAM Labs, Mr. Schader served as VP of Finance at Tessera Technologies where he was responsible for the company’s global FP&A, Purchasing, Project Accounting, and Business Finance Systems teams. While at Tessera Mr. Schader was heavily involved in the company’s M&A efforts including valuation, diligence, and integration efforts and helped the company grow from $200M to $300M in annual revenues.

Prior to Tessera, Mr. Schader served in successive accounting and finance roles at both Sonic Solutions and Roxio. He was heavily involved in the acquisition and integration of Napster (a peer-to-peer music file sharing technology) and played a lead role in selling the Roxio software division to Sonic Solutions. In his time at Sonic Solutions and Roxio Mr. Schader developed deep experience in analyzing and understanding markets and formulating pricing strategies.

A Certified Public Accountant, Mr. Schader received his Bachelors and Masters degrees in Accounting from Brigham Young University.

Kathy Simpson – VP of Program Management

Kathy SimpsonKathy Simpson, VP of Program Management at BAM Labs, has over 25 years experience in emerging technology platforms. Kathy brings over 6 years of experience from Comcast Silicon Valley Innovation Center (CSV) as the Senior Director of Developer Programs & Program Management to BAM Labs. She is known for creating developer ecosystems and bringing first-of-a-kind and new products to market including internet to mobile phones, 3D graphics and interactive TV. Her career includes tenure at Silicon Graphics, Plaxo, and Phone.com. Kathy has her Masters in Applied Mathematics from Rensselaer Polytechnic Institute.


Advisory Board

Jed Black, MD, Medical Advisory Board Chairman
Director Sleep Disorders Clinic
Stanford University Medical Center
Jonathan S. Lewin, MD
Chairman, Radiology and Radiological Science
Johns Hopkins Hospital
Ron Harper, PhD,
Brain & SIDS researcher
UCLA Geffen School of Medicine
Robert Berg, MD,
Pediatric cardiologist
University of Pennsylvania College of Medicine
Anthony Cagle
Former VP Technology
Bob Dobkin,
Technical Advisory Board Chairman
Co-founder and CTO
Linear Technology