Richard Rifredi – co-Founder and CEO


Rich RifrediMr. Rifredi has over 25 years experience identifying new market opportunities and defining products that exceed customer expectations. As a product manager at Apple, Mr. Rifredi wrote product specifications for several award winning Apple PowerBook Computers. As VP and Program General Manager at Firefly Mobile, a mobile virtual network operator (MVNO) for kids, he led the development of over-the-air programming services and content distribution platforms. Prior to Firefly, Mr. Rifredi served as interim CEO for Wheels of Zeus, a location-based services company founded by Steve Wozniak. As a founding team member of Pixo (acquired by Sun Microsystems), Mr. Rifredi served as VP Marketing and Corporate Development and defined the Pixo OS, which was licensed to leading mobile device manufacturers including Apple for the original iPod product line.

In 2001, Mr. Rifredi’s son was born 12 weeks premature and placed on an infant apnea monitor. It was that experience which led to the creation of the BAM Labs Touch-free Life Care Smart Bed System.

Mr. Rifredi has a B.Sc. in Economics and an MBA from Santa Clara University and has held board of director and advisory board seats with several emerging high technology companies in the Silicon Valley.

Steve Young – co-Founder and CTO


Steve YoungMr. Young is responsible for cofounding and developing the product vision for BAM Labs. In his previous role at Digeo, he served as Vice President of Hardware and Operations and responsible for innovation in engineering and manufacturing to drive the development of Digeo’s consumer products.

Before Digeo, Mr. Young co-founded Cepheid, where, as lead engineering architect, he ran product development from inception through production. While at Cepheid, Mr. Young developed patented DNA analysis instruments to accurately and quickly diagnose dangerous diseases. Cepheid has become an invaluable biological agent detection system for the U.S. Government’s analysis of Anthrax and other biological warfare agents. In 2000, Mr. Young led Cepheid through a successful initial public offering.

His pioneering work in the computer field led to the development of the groundbreaking PowerBook® Duo sub-notebook during his more than ten years at Apple Computer. While there, he managed a team of more than 100 professionals and was responsible for PowerBook Duo’s architecture, engineering and manufacturing. During his tenure, PowerBook won numerous accolades, including Business Week’s prestigious Product of the Year award.

Mr. Young also spent six years at the Robotics Institute at Carnegie Mellon University, where he secured his first patents as a research design engineer. He holds more than 30 patents for advanced electronics systems, DNA analysis techniques, robotic hands and other technologies.

Mr. Young holds a B.S. in Electrical Engineering from Carnegie Mellon University.

Yuri Zhovnirovsky – Vice President Development


YuriMr. Zhovnirovsky brings over 20 years of product and software architecture design across multiple industries to his role at BAM Labs. As Director at Firefly Mobile, a mobile virtual network operator (MVNO) for kids, Yuri led the software development of over-the-air programming services and content distribution platforms. Previously, Mr. Zhovnirovsky served as CTO for North Systems, a provider of sell-side eCommerce applications delivered via a hosted model with over 120 successfully deployed customers.

Prior to joining North Systems, Mr. Zhovnirovsky was the Chief Architect at Extensity, a leading provider of eProcurement and business-to-employee eBusiness applications. While at Extensity, Mr. Zhovnirovsky pioneered the first use of 100% Java technologies for Internet enterprise applications, working closely with Sun Microsystems and other Java evangelists. In this role he influenced industry trends and standards, including authoring two pending patents. Prior to Extensity, he worked as Lead Architect for Platinum Technologies’ database tools SQL lab, building their database developers tools.

Mr. Zhovnirovsky received his B.S. in Aeronautical/Mechanical Engineering from Worcester Polytechnic Institute in Worcester, MA

Carl Hewitt – VP Program Management & Mobile Applications


Carl HewittMr. Hewitt has over 20 years of experience developing world-class products in the computer and consumer electronics industry. Prior to joining BAM Labs, Mr. Hewitt was Senior Director of Technology for the Internet Radio division of 3Com. This division was formed after its acquisition of Internet Radio developer Kerbango, where Mr. Hewitt was a co-founder and CTO. At Kerbango, he hired and managed a 35 person engineering team and was responsible for the architectural design of the Linux-based radio software and server-side tuning service for which two patents were issued.

Between 1994-1997, Mr. Hewitt also managed the software engineering teams responsible for Power Computing’s award-winning Macintosh clones as Director of Software Engineering. As primary liaison with Apple Computer, he developed the initial licensing relationship and procedures, which Apple Computer then used with subsequent licensing partners.

Before joining Power Computing, Mr. Hewitt was at Apple Computer for eight years, and led several complex and high-profile software projects at Apple, including the firmware and CPU OS development for the first RISC-based Power Macintosh computer.

Mr. Hewitt holds a B.S. in Computer Engineering from the University of California, Santa Cruz, where he graduated with Honors.

Mike Hanson – VP Business Development


Mike HansonMr. Hanson has been instrumental in bringing the BAM Labs Touch-free Life Care Smart Bed solution into the Acute, Post-Acute and Home Healthcare markets. Working closely with healthcare partners, he has helped define the features and implement clinical applications to drive adoption of smart bed technology in all patient settings. Prior to joining BAM Labs in 2010, he founded Octane Ventures which focuses on emerging companies and delivers services for fundraising, interim management and strategy. As Senior Partner at Niko Partners, Mr. Hanson was responsible for market research and strategy for clients looking to enter markets in China and Southeast Asia. As COO of Guidance Solutions, he participated in the majority of Guidance Ventures in business development and strategy activities. As a member of the Executive Committee, Mr. Hanson participated regularly in setting strategy and business direction. Mr. Hanson was responsible for building Cambridge Technology Partner’s service offerings for Interactive Solutions in the Southwest where he was responsible for Business Development, building practice capabilities, and developing key industry partnerships. Mr. Hanson was a Senior Manager with Deloitte & Touche Consulting Group responsible for practice development. Mr. Hanson’s clients have included Amgen, Ivax, Wellpoint, Kaiser, Nestle, Dole, Pioneer Electronics, Neutrogena and Canon.

Mr. Hanson speaks and teaches through industry conferences, seminars, the California State University system, and as a consultant. He holds a B.S. in Business Administration from Arizona State University. He is Certified in Production and Inventory Management (CPIM), and served as President of the Los Angeles Chapter of APICS.

Advisory Board

Jed Black, MD, Medical Advisory Board Chairman
Director Sleep Disorders Clinic
Stanford University Medical Center
Jonathan S. Lewin, MD
Chairman, Radiology and Radiological Science
Johns Hopkins Hospital
Ron Harper, PhD,
Brain & SIDS researcher
UCLA Geffen School of Medicine
Robert Berg, MD,
Pediatric cardiologist
University of Pennsylvania College of Medicine
Anthony Cagle
Former VP Technology
Bob Dobkin,
Technical Advisory Board Chairman
Co-founder and CTO
Linear Technology